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STORIES PROVE
YOU ARE WHO
YOU SAY YOU ARE

Why  GROUND?

Clients come to us because they want to use the power of storytelling to create change. We’ve been doing that for more than a decade, and have developed an innovative process of data-driven storytelling that produces emotionally engaging work and delivers measurable results.

By seamlessly integrating research with our creative process, we place the incredible power of storytelling as the central gear that drives your entire campaign.  We know that you want to inspire your audience to care more deeply, become part of a community, and take action. We can do that. We don’t deliver assets - we deliver change.

We would love to learn more about your story, and to tell you a bit more about ours.

Story
Telling
Cause
Brand
Campaign
Increase
Awareness
Affinity
Support
Build
Movements
Community
Allies
Motivate
Action

What we do

Our storytelling strategy comes to life in a variety of tactics tailored for each unique campaign audience and goals.
Strategy
Production
Post Production
Animation VFX
Web Design
Digital Design
Graphic Design
Social Media
Research

Where we work

We get our work in front of your audience, wherever they consume information- congressional briefings, broadcast commercials, live exhibits and innovative digital marketing campaigns - we can do it all.
Digital Advertising
Legacy Advertising
Social Campaigns
Influencer Campaigns
Live Events
Awards
Conferences

Our Approach

We start by building out a holistic storytelling strategy that moves beyond simple message delivery, and then we apply that to videos, commercials, websites and digital campaigns.

Our documentary-approach to storytelling allows us to uncover the most compelling narratives about your brand, issue, or cause, and then turn them into compelling campaigns that meet your audience wherever they consume information. By the end of our work, you will know how many people saw the campaign and to what extent it moved them.

In a recent campaign our videos increased support for our client’s cause and intent to take action by 5% after a single viewing.


1
Storytelling Framework

We build a comprehensive strategy that takes into account your mission, values, identity, and narrative. We uncover the grassroots stories that prove you are who you say you are and deliver a strategy is immediately actionable.

2
Data-Driven Production

Our strategies can be used to produce commercials, websites, videos, animated explainers, or comprehensive digital campaigns. We create assets that are unique to the audience, campaign, and overall goals.

3
Targeted Distribution

Our work appears anywhere an audience consumes information, both on-screen and in-person. We develop strategy and content for live events, conferences, Hill briefings, paid advertising, social media campaigns, and more.

4
Measurable Outcomes

We tailor our work for specific goals, and we report back on change - not on views alone. We can increase affinity, perception, loyalty and intent. Everything we do is curated and outcome driven.

Inclusive Storytelling

Cause
Brand
Campaign
Increase
Awareness
Affinity
Support
Build
Movements
Community
Allies
Motivate
Action

Collaborative Storytelling

Storytelling can be a powerful force that can change the world when done through a collaborative and inclusive process. At GROUND, we are committed to creating an environment where everyone feels safe, comfortable, and powerfully in control of their own stories. 

Because our lived experiences are often different from the communities with which we work, we created a set of Collaborative Storytelling Principles that guide all of our work and help ensure these values are upheld.

Please get in touch to learn more or to book a presentation on our Collaborative Storytelling Principles.