Ground’s approach to research-backed storytelling transformed our narrative strategy and significantly increased our impact. The team was incredibly collaborative, understood our mission and worked hard to combine evidence-based strategies with emotional storytelling. The campaign we created is measurably changing the narrative around transgender equality and it will be the foundation for our strategy for years to come.

Ground used research to help us identify new narrative strategies that proved to measurably increase support for our industry among our target audience of key decision makers. Their innovative approach changed how we communicate about our issues, and the ensuing campaign won awards and set a new standard for the industry.