Celebrity Chefs Fight Global Hunger

We worked with three incredible celebrity chefs to create a web-seres for CARE about the chef’s experiences traveling to Mozambique where they met with communities, cooked food and learned about food security. The series formed the basis of an advocacy campaign aimed at elevating the issue of global hunger through the voices of the celebrity chefs themselves. We leveraged audience familiarity with the chef’s in a reality TV format, placing each of the chefs in real situations, meeting real people, and having authentic experiences.