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We produced a far-reaching digital campaign to help introduce the world to Gemini, North America’s largest Solar + Battery Storage facility. By leveraging a variety of engaging storytelling tactics including video, animation, web design and social strategy, we were able to promote a project–and a brand–that is poised to redefine how clean energy projects are built.
Simply repeating taglines or values wouldn’t do justice to the innovative and authentic approach Primergy had taken, so we had to lean into our motto that “stories prove you are who you say you are”. We researched, reported and and built out the real grassroots stories that validated the incredibly innovative process going on at Gemini. These stories informed everything from the campaign identity to the ongoing social media strategy in order to ensure that the remarkable true story of Gemini, and the company behind it, came through.
Simply repeating taglines or values wouldn’t do justice to the innovative and authentic approach Primergy had taken, so we had to lean into our motto that “stories prove you are who you say you are”. We researched, reported and and built out the real grassroots stories that validated the incredibly innovative process going on at Gemini. These stories informed everything from the campaign identity to the ongoing social media strategy in order to ensure that the remarkable true story of Gemini, and the company behind it, came through.
We began by building a Storytelling Strategy that incorporated the true stories of Gemini with the Brand Values of Primergy. We then went to the field to document where these stories come to life, using video, photography and 3D-animation to help our audience fully immerse themselves in the project. That content was built into a dynamic new website, a series of short videos and an ongoing social media campaign aimed at building community and awareness.
This collaborative digital campaign helped validate, educate and promote Primergy’s new approach to clean energy development. While the campaign proved successful in key metrics, including web traffic, video views and impressions, the overall success of the campaign is also reflected in the qualitative impact it made. Positive feedback, testimonials, and endorsements from stakeholders and community members proved the value of the campaign's storytelling approach ,and reinforced the belief in the project's potential.
